Knoxville, TN - After months of feedback from focus groups, online surveys, community Zoom calls and in-person interviews, the group bringing professional soccer to Knoxville has announced their team name on social media. The name, One Knoxville Sporting Club, is the first major step in a brand unveil process set to take place this summer.
“From the outset, this brand creation process has been powered by community input,” said One Knoxville partner Drew McKenna. “As part of this process, we received and reviewed over 1,100 fan surveys and hundreds more points of feedback on social media. We also held virtual focus groups and conducted dozens of one-on-one interviews with members of the Knoxville community. We’re really excited to share our direction forward - One Knoxville SC.”
“One Knoxville is a name that is unique, ownable, aspirational, and represents how Knoxville’s broad range of assets, ideas and cultures is stronger together than on their own,” said Mark McComas, Pedal co-founder and One Knoxville partner. “In the first fan survey we released, we asked the question 'How would you describe Knoxville in a few words?' One response we received simply said 'Emergent, Rooted'. That stopped us in our tracks. What name could possibly represent that idea? One Knoxville is able to.”
With this announcement, One Knoxville shifts its focus to the club’s visual identity. For this effort, One Knoxville is teaming up with Matthew Wolff, acclaimed international soccer designer and the creativity behind some of the soccer world’s strongest brands. Matthew has created the visual identities for a number of professional soccer clubs and has received international acclaim for his kit designs for France and Nigeria’s 2018 World Cup runs.